Campaign Intelligence

Adform Campaign Analyser

Live Campaign Intelligence Dashboard

StatusLive

Last Updated

2026-05-13 15:37

Rows

Reporting Period

2026-05-09 → 2026-05-13

Currency

USD client cost

Total Impressions

Eligible ad impressions

Unique Reach

Unique users reached

Total Clicks

CTR 7.74%

Total Spend

eCPM $293.72 · CPC $3.79

Today Impressions

2026-05-13↓ 40.7% vs prev. day

Today Clicks

Latest day clicks↓ 42.1% vs prev. day

Today CTR

0.00%

Latest day CTR↓ 2.3% vs prev. day

Registrations / FTD

0 / 0

CPA $2681.78 · CPFTD $0.00

FromToCampaignOrderLine ItemSearch

Daily Performance Timeline

Built from Adform Day of Month: impressions, clicks, spend and CTR

Conversion Funnel

Delivery to lower-funnel actions

Campaign / Order Breakdown

Spend and clicks by active order

Spend Distribution

Budget split across orders

Top CTR

Performance BG_Alwayson_Display

10.08%

Based on CTR

Top Clicks

Performance BG_Alwayson_Display

1,407

Highest click volume

Lowest eCPM

Branding BG_Alwayson_Display

$94.68

Most efficient CPM

Viewability

Average

90.0%

21.4 sec avg view time

Campaign Health Status

Performance BG_Alwayson_Display

● Healthy

CTR

10.08%

CPM

$354.96

Clicks

1,407

FTD

Branding BG_Alwayson_Display

● Low

CTR

0.16%

CPM

$94.68

Clicks

FTD

Performance Table

Filtered campaign rows used by the dashboard.

Date	Day	Campaign	Order	Line Item	Impr.	Reach	Clicks	CTR	Cost	Page Views	Regs
2026-05-11	11	BG_Alwayson_Display	Branding BG_Alwayson_Display	Data	653	570	0	0.00%	$61	0	0
2026-05-12	12	BG_Alwayson_Display	Branding BG_Alwayson_Display	Data	2,028	1,734	5	0.24%	$191	21	1
2026-05-13	13	BG_Alwayson_Display	Branding BG_Alwayson_Display	Data	1,249	997	2	0.16%	$119	13	1
2026-05-13	13	BG_Alwayson_Display	Branding BG_Alwayson_Display	Sports	367	302	0	0.00%	$36	0	0
2026-05-09	9	BG_Alwayson_Display	Performance BG_Alwayson_Display	Data	1,322	1,052	166	11.42%	$375	0	0
2026-05-10	10	BG_Alwayson_Display	Performance BG_Alwayson_Display	Data	1,440	1,002	256	16.60%	$716	0	0
2026-05-11	11	BG_Alwayson_Display	Performance BG_Alwayson_Display	Data	1,680	1,349	114	6.31%	$478	0	0
2026-05-12	12	BG_Alwayson_Display	Performance BG_Alwayson_Display	Data	6,238	5,029	551	8.06%	$2,018	12	0
2026-05-13	13	BG_Alwayson_Display	Performance BG_Alwayson_Display	Data	3,284	2,958	320	8.40%	$1,369	2	0